So, you and your staff are pumped about your cool, new app. Now it’s time to increase mobile app downloads by getting your clients pumped about the app.
Tell your clients how the app benefits them.
Your app can make their life easier but only if they know how helpful a tool it can be. Customers won’t care UNTIL you tell them why they need it and what it can do for them.
We didn’t know we needed a banking app until it saved us time. So don’t wait until AFTER an event to tell a customer about the great accident or inventory tools.
That makes the secret sauce for increasing downloads super simple.
3 easy ways to increase mobile app downloads.
Don’t just tell them how exciting it is that you’ve invested in this great tool for them; explain what it can do for them.
So, put on your marketing hat. Here are 3 ways to get your clients pumped about your app:
1. Appify Your Signature Line
How many emails do you send out per day?
How many emails do each of your staff send out per day?
Imagine if you had a way to use each one of those emails as a marketing opportunity.
Enter your signature line.
This unassuming close to your email is often overlooked, but has huge potential.
Check out the examples below and notice how there’s both a direct, tangible benefit for the client and a call-to-action in each one.
Take a few minutes and add the download or landing page link with a brief message to your email signature.
You can find the Insurance Agent logo and download icons in the Resources & Guides section of your agent dashboard.
2. Appsolutely Amazing Social Media Posts
If your clients follow you on social media, posts are an awesome way to reach out to them.
Remember that LinkedIn tends to be more of a professional community, Facebook tends to be a casual/social community, Twitter is for quick/easy information and Google+ is a discussion-based community.
So, LinkedIn members tend to appreciate factual/statistical information, Facebook is a great place for fun/humorous posts, Twitter is the home of the witty and Google+ thrives on discussion.
Example posts can be found in the Resources and Guides section of your agency dashboard. Log in and see them at www.insuranceagentapp.com.
Feel free to use any or all of these posts.
Or if you want to use your own, there are a bunch of free mobile images in the Resources & Guides section or your agent dashboard.
And Canva is a great (and easy) resource for designing posts.
3. The 411 on an App Landing Page
Your app’s landing page should quickly summarize how its features benefit your clients and have a clear call-to-action.
Think of this space as the ‘final sell’ for your app.
What will convince them to take the plunge and download your app?
Remember to link to this page from your signature line, your social media posts or other marketing channels.
Check out the landing pages below.
McClain Insurance Agency Landing Page: Click here.
Paradiso Insurance Agency Landing Page: Click here.
To Wrap Things Up…
Today’s mobile generation has an app for everything.
For businesses, that means ‘having an app’ isn’t what sets you apart.
Giving your clients a mobile insurance tool does.
If you develop or come across any other successful marketing strategies, send us an email and let us know!