Promoting Your New Insurance App: Why Cross Communication Is Key

by Kiki Johnson | Feb 19, 2021 | Blog

A lot of insurance agents wonder if there’s a “best way” to tell clients about their new insurance app. And the answer is yes! Ultimately, the best way is every way! Email, text messaging, social media, etc. By communicating across multiple channels, you can...

The Benefits of Having a Mobile App for Your Agency: 3 Ways It Pays Back

by Kiki Johnson | Dec 26, 2020 | Blog

Many insurance agents don’t fully understand the value of providing policyholders with an app. But once they discover the long-term benefits of having a mobile app for their agency, they see how investing in this kind of tool can deliver a significant return.  In...

How Your Insurance Agency Can Make Money with a Mobile App

by Kiki Johnson | Dec 16, 2020 | Blog

Like any business owner, you want to increase the amount of money your agency makes. And to do that, you need to not only bring in new customers but also retain the ones you have. What you may not know is the right tool can play a major role. It’s time to learn how...

Insurance Mobile Servicing Expectations

by Kiki Johnson | Dec 19, 2019 | Blog

Blog also published on HawkSoft.com announcing release of the Insurance Agent App integration with HawkSoft CMS 4.8.  This article at a glance Why provide a mobile app? It creates a controlled environment It provides a one-stop solution It’s expected by...

Mobile App, Schmobile App: Top 3 Reasons Insurance Agents Are Tired of Hearing About Mobile Apps

by Kiki Johnson | Oct 3, 2017 | Blog

Mobile App, Schmobile App: Top 3 Reasons Insurance Agents Are Tired of Hearing About Mobile Apps Insurance agents in the independent channel are being bombarded with messages about the need to focus on technology, the importance of digital marketing and the urgency of...

Why You Should Incorporate Push Notifications Into Your Mobile Marketing Strategy

by Kiki Johnson | Sep 6, 2017 | Blog

Why You Should Incorporate Push Notifications Into Your Mobile Marketing Strategy When you get a new “like” on Facebook, you may receive a push notification or mobile alert. Push notifications are incredibly valuable when it comes to marketing and communication...