Why You Should Incorporate Push Notifications Into Your Mobile Marketing Strategy When you get a new “like” on Facebook, you may receive a push notification or mobile alert. Push notifications are incredibly valuable when it comes to marketing and communication...

Do Your Customers Hear More From the Competition? Many agencies are leaving a gaping hole in their customer journey map. New digital marketers and directs are quickly adapting new strategies to touch your customers more often than you by providing valuable information...

Why Insurance Agents Should Hate The Chipotle App If you’ve come out from under a rock in the past few years, you have heard of the fast casual restaurant Chipotle. The company’s pillars of success are grounded in its ability to provide healthier and faster food...

Target Practice -Different Customer Segments Find Value in Different Features    Your customers are the bread and butter of your agency. But they don’t become brand ambassadors right out of the gate. There’s an obvious progression that takes place from the interested...

Before dedicating a portion of your agency’s budget to a mobile app, you need to understand the value of your investment and how a mobile app pays back. So how can a mobile app contribute to your company’s bottom line? Customers engage with brands via mobile now more...

That’s a pretty bold statement. Your mobile app helps you make money AND retain clients. I mean, how does that work? So far, you may have only thought of an app as a necessary fee to stay “in tune” with the digital world. If you have, you’re on the right track. Moving...