It’s a message worth repeating: We live in a digital age where mobile devices have become a crucial part of people’s everyday lives. Mobile apps are on the rise, and they are changing the way companies do business – yes, even those in the insurance industry. In fact, there are countless benefits of mobile apps for policyholders, which is why it’s well worth exploring this technology for the good of your customers.
If you’re an independent agent who doesn’t understand the importance and value of having a mobile app, it’s time to adopt a new way of thinking. Although you may see it as just another tool, the reality is an app provides huge benefits to your policyholders and, in turn, your agency. And when your customers experience these benefits, it shapes their perception of your agency.
9 Benefits of Mobile Apps for Policyholders
There are countless benefits of mobile apps for policyholders. It’s not only a convenient way for them to access their insurance information in one place but also an opportunity to gain greater control over their insurance. Using your agency-branded mobile app, your customers can review their policies whenever/wherever they want, communicate with you whenever/however they want, and more.
Ultimately, a mobile app functions as a critical extension of the agent–customer relationship and service experience. Yes, I said relationship, because digital interactions – especially when customized for each client – are very personal and contribute strongly to building a personal relationship.
Let’s look at some of the specific benefits your customers can look forward to when you provide them with a great mobile app…
1. Secure and Hassle-Free Bill Pay
With so much going on in their lives, it’s not uncommon for people to forget to pay their insurance premiums on time. Chances are your customers wish there was a better way to ensure their coverage is paid each month. And that’s exactly what they can look forward to when you give them a great mobile app that has all the information they need to take care of business.
Using your app, policyholders can…
- Set bill payment reminders
- Pay their premiums quickly
- Receive payment confirmation immediately
This gives them peace of mind. Plus, it eliminates the need to go online or mail in a check every month, which can be time-consuming and result in mistakes that set them back on their payment schedule.
As a bonus, Insurance Agent App connects directly to carrier sites, so customers can feel confident their payments will be made securely. Eliminating the need for clients to go online to search for carrier links also keeps you from exposing them to being retargeted by insurance ads.
2. Easy Access to Policy Details
For policyholders, having access to policy summaries for quick reference is important. They want to be able to view their information and details at any time. That way, they can see what is and isn’t covered by their policy. And it just so happens that easy access to policy details is one of the greatest benefits of mobile apps for policyholders.
By deploying an app, you can allow customers to view their date of coverage, monthly payments, discounts, electronic ID, and more. Plus, all policies are listed under their account, so they can switch between home and auto in just a few clicks.
3. Instant Communication through Preferred Channel
Each one of your customers is unique, which means they have different communication preferences. Some may like to speak to you over the phone, whereas others may prefer email or text. By providing them with instant communication through their preferred channel via mobile app, you make connecting with your agency a breeze.
Insurance Agent App has built-in call, text, and email functionality, giving customers multiple communication options, which can increase customer satisfaction. Your policyholders won’t need to spend time on hold waiting for a connection. Instead, they can contact you when and how they prefer.
4. Ability to Act Quickly After an Accident
Accidents happen more often than your customers realize – they just never expect it to happen to them! The good news is a mobile app helps policyholders act quickly after an accident. They can upload photos and submit the following reports in minutes via the app:
- Vehicle Accident
- Property Incident
- Workplace Accident
This means if there is an emergency involving a customer’s vehicle, there will be no issues with collecting the right information and documenting what happened in order to file a claim. All necessary details about how to file a claim are outlined in the app.
5. Better Emergency Preparedness
It’s not something your customers want to think about, but the fact is natural disasters and other emergencies can strike at any time. By taking the proper steps and having the necessary information on hand, they can be better prepared. Fortunately, this is one of the benefits of mobile apps for policyholders – giving them the resources they need to protect themselves, their families, their homes, and even their businesses.
Having your mobile app installed means customers can receive push notifications from your agency about hurricanes and other weather-related events that are expected to hit their area. Once they’re notified, they can then use the app to update their property inventory and document what’s important to them. Plus, they can review their policy details and make sure they understand their coverage and quickly submit reports.
6. Reduced Friction in Requesting Policy Changes
Nothing frustrates policyholders more than having to jump through hoops to change a policy. Fortunately, one of the benefits of mobile apps for policyholders is reduced friction in requesting such changes.
With Insurance Agent App, customers can notify you about requests to update each policy with a single tap – no waiting or hassle involved. Instead, they can self-service and get access to all the information they need. They can alert you about updates to their address or number of vehicles, ensuring the information is accurate. By handling it via the app, there’s no risk at any time of miscommunication between sender and receiver.
7. Ability to Stay Updated on the Latest News and More
Informed policyholders are empowered policyholders. Your customers want to be in the know, and they want to learn about the latest goings-on in the easiest, most convenient way possible.
Enter your mobile app.
By deploying your own mobile app, you can notify customers about new policies, insurance regulations, service updates, staff changes, and more immediately. There’s no risk of them missing an important piece of information because it’s delivered right into their hands.
8. One Location for All Agency Information
Your customers don’t want to dig through piles of paperwork to find information about your agency, and they shouldn’t have to. With a mobile app, you can provide them with one place that houses all policy and agency-related information, including agent name, office location, working hours, and more.
It serves as a major time-saver for customers and provides greater convenience.
9. Helpful Guidance and Resources
Although customers look to you for guidance and information on all things related to insurance, they also want to be able to get answers quickly and easily. That’s one of the benefits of mobile apps for policyholders. With an app, your customers can get step-by-step instructions on…
- How to file a claim
- What to do after an accident
- How to manage inventory
This is yet another way that customers can feel empowered while still viewing you as their trusted insurance advisor.
As you can see, there are countless benefits of mobile apps for policyholders. And by providing your own customers with an agency-branded mobile app, you can improve the agency–customer relationship and the customer experience overall. If you want to discover what other benefits your customers can look forward to when you deploy your own app with Insurance Agent App, schedule a demo today.