It’s a message worth repeating: We live in a digital age where mobile devices have become a crucial part of people’s everyday lives. Mobile apps are on the rise, and they are changing the way companies do business – yes, even those in the insurance industry. In...
Like any insurance professional, you want to bring in more customers and make more sales. And the best way to do that is to put more effort into marketing. Make no mistake – digital marketing has become crucial for businesses, especially in recent years. Countless...
As an independent insurance agent, you know that communicating with policyholders is crucial. But the fact is customer expectations and preferences have changed. If you’re relying solely on insurance email marketing to reach and service your customers, you’re missing...
We’re living in a digital world, and independent insurance agents like you need to keep up. That’s why you should make sure you’re leveraging the right tools to move your agency forward and serve your clients better. Specifically, you should be taking advantage of...
Cross-Selling Insurance to Current Clients: Why Do It & How Cross-selling insurance is tough. Mostly because it can make customers think that you just want more of their money. However, it’s a known fact that, on average, 80% of your future profits will come from...
It’s not enough to provide policyholders with a mobile app. What’s critical is that you’re delivering the insurance mobile app features and benefits that really matter to them and your agency. Smartphones have become so vital to our everyday lives because of the...
Insurance Agent App’s integration with QQCatalyst makes it easy to connect your agency management system with your own custom branded app, allowing you to reap major benefits! While many tech-driven tools now clutter the market in a bid to help agencies improve...
With Insurance Agent App’s HawkSoft integration, displaying client data within your own custom-branded mobile app is a breeze. Here’s everything you need to know… One glaring oversight in the technology most independent agencies use is the lack of a...
As an independent agent, you know it’s important to deliver a great insurance customer experience. Making sure every interaction is a positive one can go a long way toward boosting client satisfaction, engagement, and retention. But what you may not realize is your...
A lot of insurance agents wonder if there’s a “best way” to tell clients about their new insurance app. And the answer is yes! Ultimately, the best way is every way! Email, text messaging, social media, etc. By communicating across multiple channels, you can...
Many insurance agents don’t fully understand the value of providing policyholders with an app. But once they discover the long-term benefits of having a mobile app for their agency, they see how investing in this kind of tool can deliver a significant return. In...
Like any business owner, you want to increase the amount of money your agency makes. And to do that, you need to not only bring in new customers but also retain the ones you have. What you may not know is the right tool can play a major role. It’s time to learn how...
Blog also published on HawkSoft.com announcing release of the Insurance Agent App integration with HawkSoft CMS 4.8. This article at a glance Why provide a mobile app? It creates a controlled environment It provides a one-stop solution It’s expected by...
Mobile App, Schmobile App: Top 3 Reasons Insurance Agents Are Tired of Hearing About Mobile Apps Insurance agents in the independent channel are being bombarded with messages about the need to focus on technology, the importance of digital marketing and the urgency of...
Why You Should Incorporate Push Notifications Into Your Mobile Marketing Strategy When you get a new “like” on Facebook, you may receive a push notification or mobile alert. Push notifications are incredibly valuable when it comes to marketing and communication...
Do Your Customers Hear More From the Competition? Many agencies are leaving a gaping hole in their customer journey map. New digital marketers and directs are quickly adapting new strategies to touch your customers more often than you by providing valuable information...
Why Insurance Agents Should Hate The Chipotle App If you’ve come out from under a rock in the past few years, you have heard of the fast casual restaurant Chipotle. The company’s pillars of success are grounded in its ability to provide healthier and faster food...
Push notifications are a great tool to have in your marketing toolbox. They trigger engagement, create a direct form of communication and are extremely effective tools when used correctly. Being selective in how you use push notifications keeps the value high and...
Target Practice -Different Customer Segments Find Value in Different Features Your customers are the bread and butter of your agency. But they don’t become brand ambassadors right out of the gate. There’s an obvious progression that takes place from the interested...
“In the world of internet customer service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner It’s a tough world out there, especially when it comes to insurance. Be present and clickable by using a mobile app. It’s a way to stand...
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