Why Mobile is Vital to Your Agency’s Future – Blog by Kiki Johnson, Blog also published on HawkSoft.com announcing release of the Insurance Agent App integration with HawkSoft CMS 4.8. This article at a glance Why provide a mobile app? It creates a...
That’s a pretty bold statement. Your mobile app helps you make money AND retain clients. I mean, how does that work? So far, you may have only thought of an app as a necessary fee to stay “in tune” with the digital world, compete against digital only agency or maybe...
Mobile App, Schmobile App: Top 3 Reasons Insurance Agents Are Tired of Hearing About Mobile Apps Insurance agents in the independent channel are being bombarded with messages about the need to focus on technology, the importance of digital marketing and the urgency of...
Why You Should Incorporate Push Notifications Into Your Mobile Marketing Strategy When you get a new “like” on Facebook, you may receive a push notification or mobile alert. Push notifications are incredibly valuable when it comes to marketing and communication...
Do Your Customers Hear More From the Competition? Many agencies are leaving a gaping hole in their customer journey map. New digital marketers and directs are quickly adapting new strategies to touch your customers more often than you by providing valuable information...
Why Insurance Agents Should Hate The Chipotle App If you’ve come out from under a rock in the past few years, you have heard of the fast casual restaurant Chipotle. The company’s pillars of success are grounded in its ability to provide healthier and faster food...
Push notifications are a great tool to have in your marketing toolbox. They trigger engagement, create a direct form of communication and are extremely effective tools when used correctly. Being selective in how you use push notifications keeps the value high and...
Target Practice -Different Customer Segments Find Value in Different Features Your customers are the bread and butter of your agency. But they don’t become brand ambassadors right out of the gate. There’s an obvious progression that takes place from the interested...
“In the world of internet customer service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner It’s a tough world out there, especially when it comes to insurance. Be present and clickable by using a mobile app. It’s a way to stand...
Before dedicating a portion of your agency’s budget to a mobile app, you need to understand the value of your investment and how a mobile app pays back. So how can a mobile app contribute to your company’s bottom line? Customers engage with brands via mobile now more...
Why You Need More Than a Mobile-Friendly Website Both mobile-friendly websites and mobile apps are valuable tools when establishing a mobile presence for your agency. They offer clients on-the-go access and accessibility to your business–especially as mobile use...
Are you blasting messages about your new app through all your social channels to create awareness and encourage use? Awesome. That provides the initial visibility you need. You’ve let your clients know that they now have access to a free insurance tool. You’ve piqued...
So, you and your staff are pumped about your cool, new app. Now it’s time to increase mobile app downloads by getting your clients pumped about the app. Tell your clients how the app benefits them. Your app can make their life easier but only if they know how...
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